11 Myths About Link Building In SEO
Don’t get links from sites with less authority than you
As long as a site has quality content and isn’t spamming then the link is still valuable to you if its DA 50 or 20 site. Of course links from higher authority sites will carry more weight but lower ones can still help especially if the content is closely related to your site, don’t turn your nose up at them!
Getting links from as many different domains as possible is of course desirable for any webmaster or link builder. Getting a second or third link from a domain that has already linked to you may not help you as much as the first link did but it still passes value in the same way other links do. If Forbes.com was linking to you multiple times from their site would you be upset? Of course not.
Links from non-related sites will not help
Your priority target sites should be sites related to your industry but it doesn’t mean that links from other niches will not pass value and help your rankings.Related:GroupBuy SEO Tools
Link building is an independent strategy
This is another hangover from how SEO was done in the past and before the rise of content marketing. Any modern day SEO or content marketer knows that these two fields now go hand-in-hand. High quality and useful content is integral to nearly all link building campaigns especially if you want to attract links organically (without having to do manual outreach) and if you are planning a piece of content that you are hoping will get links naturally and/or you want to use for outreach to get links then making that piece of content as stand out as possible should be your main priority. If you have an attention grabbing piece of content that is head and shoulders above your competition then this will do a lot for the work for you!
Reciprocal link building will always get you penalised
No it will not. If you link to a site that happens to link back to you by chance or even intentionally then Google will not have a problem with it. However, if they see you conducting what looks like a reciprocal link scheme where there are many sites and you are all linking to each other then they will take action.
I’m sure you are beginning to see a pattern here now, don’t spam, Google isn’t stupid!
Links are permanent
You may have heard people say thins like ‘pay per click is temporary, SEO is forever’ and there is some truth to this, although SEO takes a lot longer to achieve results the affects can last for a long time and organic SERP results historically have a much better click through rate than PPC search ads. However this does not mean that if you build XX number of links for a website that those links are still going to be there in a few months or a year later. Editors may remove links or entire pieces of content, websites are bought or shutdown, businesses may go bust and there are numerous other reasons that any number of highly valuable links to your website disappear overnight. Link building should never be a ‘set it and forget it’ strategy and should be on-going which is adds further emphasis to why it needs to be baked into your overall content and digital marketing strategies.
Nofollow links have no value
As we covered here in a previous post nofollow links should actually be part of your linking strategy to ensure that your link profile looks natural as Google does not like to see too many followed links and you want to have a link portfolio with a good mix of followed and nofollow links. Some SEOs and content marketers these days even say that you shouldn’t even think about whether a link is follow or nofollow and instead focus on reaching out to the right websites and people.
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